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Quick Reads


Grow Your Customer Base

"One of the biggest tragedies I see in business is watching a business owner spend significant time and effort generating leads for their business, but then not acting on them in a logical, methodical, repeatable way to convert those leads into paying customers..."

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Get Your Priorities Straight!

"The first area that my clients and I spend time on when we start working together is mastering the fundamentals of running a business. And, the key to having a healthy business is managing your money, your time, and the consistency of your delivery effectively..."

Work Less for More Cash

"When I talk with professional business owners about building their business, I often get an interesting response… “No more. Please! No more! I couldn’t handle any more work; I’m flat out as it is.” This seems strange because many times their business is far from what would be considered massively profitable and by their own admission is often not a fun place to work..."

Are You on Track?

"As a business owner, the key to time management is to build your personal and business life around your individual needs and desired outcomes through planned and measured activities. Time management is, in fact, the ultimate in self-improvement because it is the foundation for achieving your goals in every aspect of your life..."

Time is Money!

"Time is a limited resource for most business owners, so it must be “managed” if you want to achieve your goals within the timeframe you set. Time management (or SELF-management) is all about setting priorities and sticking with them..."

How to WOW Your Customers!

"There is a saying, "the only thing that stays the same is change." In today's world we are subject to change more than ever, because we now have much more choice than ever before. Through the internet, we now have access to unlimited amounts of information – we Google something and we get thousands of opinions, options and choices."

Targeted Marketing

"First, it's virtually important to understand the meaning of "targeted marketing." From my experience, most business owners who have learned about this still don't really understand it well enough. When I talk about "targeted marketing" I mean marketing with a laser beam rather than a shot gun..."

Increase Your Profits NOT Just Revenue

"When you hear people talking about sales goals, they're almost always referring to revenue. "I want to do $1,000,000 in sales.  I want my company to grow to $10 million, $100 million, even a $1 billion.” But, which is more important, revenue or profits?  They’ve probably got it wrong..."

Working with Family


"What do seven out of ten millionaires have in common? If you said that they own businesses, you are correct. Unfortunately, 80 percent of all start-up businesses close their doors within the first five years of being in operation." Learn a few key considerations to ensure your business doesn't become part of this statistic.

Capture Opportunity & Tackle Challenge


There should be a playbook for running a family-owned business. The stakes are high and you’ll need a winning strategy to successfully work together. If you do, you can create opportunity and avoid common pitfalls. At ActionCOACH WilCo, we understand the highs and lows of a family run business, because we ARE a family business.

Three Influence Patterns - and How to Use Them to Increase Sales


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Have you ever been persuaded to do something you didn't want to do? You may have given money to someone in the street; signed up for a marketing program that with hindsight was never going to work for you; bought a product you had no need for; or maybe let a person push ahead of you in a queue for no logical reason..."

10 Ways to Maximize the Sales Value of Your Business


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Business owners often ask me what they must do to maximize the sale value of their business. It is not simply the bottom line that determines the sale price.The most common issue is that the business simply will not operate effectively without the business owner and, when this happens, the business is worth very little, no matter how good the bottom line..."

The Holidays Are Not an Excuse


"It's the most wonderful time of the year," as the song goes. In the hustle and bustle, it is real easy to "let up" on marketing and default activity because "everyone's distracted". Years ago my track coach trained me to sprint to the finish line and not let up just because the "end" was near. Here are 3 things to remember so you can finish the year STRONG...

Planning for the New Year


Were you satisfied with your business results last year? What are you going to do differently this year? Have you established your business and personal goals for the new year? You know the old adage "Failing to plan is planning to fail!". Think of the subject of business planning - does it sound like a difficult chore like cleaning out the garage or going in for major dental work?...

5 Reasons Most People Fail at Goal Setting


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Have you set any goals in your business or for your life that you haven't managed to accomplish? Or, maybe you started to set some goals but never went back and finished them or checked to see if you really accomplished them? Many people avoid setting goals because they tried it once and when they didn't achieve them, they decided goal setting just doesn't work..."

The Clock is Ticking


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There are two things business people find very challenging: thinking ahead and doing things in order of importance. Doing these two things makes the difference between success in business and just surviving. And the same is true for all areas of our lives..."

Be Do Have - A Formula For Success


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To be meaningful, any change in life or in business has to be dramatic. Minor change is easy to accomplish but results in only minor differences. To increase the sales in your business by say 150% in three months will take massive changes in both your thinking and the way you do things..."

4 Beliefs That Could Change How You Use Your Time


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Intellectual reasoning and practical behavior aren’t always congruent. Professional results commanding high remuneration only occur when they are preceded with a mind-set on victory and the disciplined behaviors that one can refine to optimize results..."

Resolving Conflicts in Your Business


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One of the most critical elements I have found in the business world that prevents people from achieving greatness is ignoring problems at the "tap-tap" stage the initial stage when the person knows, or at least senses, that a conflict exists..."

What is Confidence?


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According to Wikipedia, confidence (or lack thereof) is a mental process that arises from considering if a person or thing is capable of something. Self-confidence is having confidence in oneself when considering a capability..."

FREE Downloadable In-Depth Articles


Make Your Business Resilient to Economic Downswings

Why some businesses thrive while others implode during economic downswings remains a puzzle to many business-owning entrepreneurs. Find out how Management, Money, Marketing, and Merchandise can guarantee your business success over your competition during difficult economic times.

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11 Ways to Double Your Customer Base in 4 Weeks

Double your volume of business within a single month by following these simple but highly effective steps. They will be sure to generate new leads and successfully convert them into paying customers.